We make AI humane.

WEDOAI is a humane AI product studio based in Auroville, Tamil Nadu, India. We create our own AI products, partner with clients on theirs, and share what we learn through workshops, speaking, and strategic sessions.

We believe AI should work with people, not replace them. Every product and engagement is grounded in research, shaped by design, and built for real adoption — not automation for its own sake.

Paula Mariani

Co-founder · Product & UX

Product & UX leader who has shaped products at scale — from N26, a $9B digital bank with 7 million customers across 25 countries, to Paysafe, a publicly listed payments platform processing $98B in volume, to M-KOPA, an African fintech that has deployed over $2 billion in credit to more than 7 million customers. Founder of The UX Team.

Samvit Blass

Co-founder · Industrial Design & Making

Industrial designer and maker with 15+ years turning ideas into tangible, functional products. Founder of LiGHT-FiSH, an Auroville studio working across CAD, CNC, laser cutting, and 3D printing. At WEDOAI, he explores how AI reshapes the design process — as creative collaborator and workflow accelerator.